You don't lose your whole character and all your skill points when you die to animals, its just a minor penalty.
Salem is advertised as a 'crafting mmo', for most of the new players they are going to be interested in the crafting side and the sandbox experience of this game. I would personally never play this sort of game for its PVP or combat aspects, simply because there's better genres suited to PVP/combat. From a general new player's perspective, the first few weeks is about levelling your character's skills by investing real-life time and building infrastructure by collecting mats also using real-life time. What Salem has is have a constant threat that you could lose most of your time investment at any moment. This puts off a lot of people, why would someone invest so much time on something they could lose in say, 20minutes, just because someone else decided to attack you for fun.
You can say 'people can level another character in two weeks', but that is vastly more punishing time-wise than the enjoyment some random person got for 10 minutes killing you. There is not going to be many people that are willing to sink a lot of time into a game like this solely for this reason: not many people are willing to waste weeks and months of their gameplay time for absolutely nothing (when their character dies/gets raided). True perma-death would work better in this game if the game's focus was not on investing time into improving your character.
But after following what I could of the direction Salem is heading to I lost hope that the devs could address this glaring issue or to even balance it out, my friends and I just came to a conclusion that this game just isn't for us, as it will not be for many, many others.