Two related suggestions.
First at the top of the forums where it says Forum Server status Account Store Log Out it would be awesome to have a Wiki button. At this point there is really only one wiki, but google search wise people are still going to get confused. This could help.
The second being that items in the Store match what their names in the wiki/game that way newer players can wiki the items and know what they are getting. For instance Snake Poison Antidote from the Apothecary Kit is called Ratler Serum on the wiki/ in the game. Or "Raw Rabbit Hide" from the Hunters' Pack which is normally called Raw Rabbit Skin. Or is "Gingerbread Man" in the Chef's Pack the Eloped Gingerbread Man or a new item? Obviously it's no big deal, but it might help some.