ESO is a good standard fantasy MMORPG, but a TERRIBLE Elder Scrolls game. We have enough Fantasy MMOs, this game deserves to die in a fire. Anyway I'm pretty sure Zenimax and the Investors know AND have planned it will go Free2Play in around a year. If they start off with a sub they get a majority of launch player's 15 dollar. (I'm under the impression that Launch is when games usually have the highest numbers of players) Then after an easy switch to F2P they get the benefits of both. From a Business stand point I couldn't see why they would launch with a Non-Subcription model.
BTW Clyat, 80% of my time in pvp was composed of walking to the keep. As a whole even capturing the keeps felt pointless and meaningless, yeah i can "turn it into a guildhall" by having a guild banker there but all it is is another npc.