Only started playing a few days ago but I'm having fun crafting and fighting vicious rabbits. But I wonder how will the game make money? The combination of amazing crafting, world shaping and permadeath is pretty unique, I'd like for it to be around a long time. In mind of this I think the cash shop needs some work to be attractive, there's really not much there that's very tempting given the likelihood of losing items and noting the cost of similar stuff in-game. Many FP2 games have some store item that lessens the grind for some fixed period so your biggest fans can subscribe, that'd be a good fit here I think. Nothing too game braking, just a small bonus as a thank you for keeping the lights on.
Anyway hope the game is a big success, I'd heard pretty negative stuff about it but having given it a chance I'm really enjoying myself. Kudos for taking a chance and making something different.