Social Media Marketing
Posted: Mon Feb 27, 2017 10:27 pm
I know players won't care about this too much but I want to voice this to the developers and actual people in charge of the game.
The lack of players could be the reason for a poor game but I don't think that's actually even the case.
What Salem is missing, to be a much better know game, is advertising.
In the day and age of the 21th century, we have to leverage the use of technology to improve our daily lives - this applies for both personal use and for businesses to grow.
E-commerce has been a boom of success lately due to the amount of people on the Internet to grow - it's been part of everyone's lifestyle - Internet access is a necessity now, not a hobby. Not using it to leverage some sort of advantage for, whether it be personal entertainment, business growth, government agenda, is, I feel, is really being lazy. And I know how lazy feels - we've all been there. I've had really lazy fits for a few months but after these I felt horrible. But trust me, after taking action, out of laziness, I'm sure that you will feel good about having actually done something.
Now I witnessed the Dock Club event the other day and it as quite fun and I was impressed that the (Game moderators? I don't know who the guy in the tophat was) was staying in-game to entertain long-term players and such. It was fun even though I died in one hit. Heh. But I feel that catering for the existing players isn't enough - that's just clinging to already-loyal people - they already love you for who you are, now help them by making their game better.
Now into the real suggestions:
Facebook Advertising. Firstly, Facebook Advertising has a very good system. You pay, pick a niche, pick a certain target audience, click accept, and your advert's good to go. Make sure you advertise a video - they're most effective after e-commerce experience. Use clickbait thumbnails - refer to how the page SoFlo adds text on top and bottom. Possibly something like "I can't believe this game is like real life" or something.
If you want to use your personal Facebook accounts, you can try advertising in Facebook groups. And by advertising, I don't mean promoting a game like most people would by posting "OHH LULZ PLOX PLAY DIZ GAEM IZ SO GUD" - NO. We don't want that. Instead of feeding new, potential players the issue of "BUY THIS NOW AND YOU WON'T REGRET IT!" and in our case, as Salem, "PLAY DIZ NOW AND YOU WON'T REGRET IT! GR8 GAEM!!" you should give them a reason to play the game. Entice them. Since your personal Facebook account could be at risk, feel free to purchase some that look authentic - sounds like an unethical thing, but that's how marketing is deep down.
Youtube sucks in terms of Salem's current state - and I'm not doing this to make the devs feel bad, I just wouldn't suggest it. Joke's on you, I actually wrote that sentence to get your attention and open your eyes to the pure potential of your game.
Contact your best players, most social butterflies, even yourself if you have to and STREAM, STREAM, STREAM and post VIDEOS! Youtube, Twitch, etc. - reward your players who advertise these things. Provide them special items that aren't so game-breaking, such as special-textured Drying Racks, red-coloured Jute Caps - things that wouldn't be game-breaking but enough to entice long-term players. If you want an example, refer to how the game "Trove" handles things. I'm not sure if they still do it but they used to have some sort of streamer reward system or something.
Advertising = Popularity = Business Growth = Thankful Players = More Profits
I have many other things to say but I'll try add more later on - I'm on my way to lift random things to Providence!
The lack of players could be the reason for a poor game but I don't think that's actually even the case.
What Salem is missing, to be a much better know game, is advertising.
In the day and age of the 21th century, we have to leverage the use of technology to improve our daily lives - this applies for both personal use and for businesses to grow.
E-commerce has been a boom of success lately due to the amount of people on the Internet to grow - it's been part of everyone's lifestyle - Internet access is a necessity now, not a hobby. Not using it to leverage some sort of advantage for, whether it be personal entertainment, business growth, government agenda, is, I feel, is really being lazy. And I know how lazy feels - we've all been there. I've had really lazy fits for a few months but after these I felt horrible. But trust me, after taking action, out of laziness, I'm sure that you will feel good about having actually done something.
Now I witnessed the Dock Club event the other day and it as quite fun and I was impressed that the (Game moderators? I don't know who the guy in the tophat was) was staying in-game to entertain long-term players and such. It was fun even though I died in one hit. Heh. But I feel that catering for the existing players isn't enough - that's just clinging to already-loyal people - they already love you for who you are, now help them by making their game better.
Now into the real suggestions:
Facebook Advertising. Firstly, Facebook Advertising has a very good system. You pay, pick a niche, pick a certain target audience, click accept, and your advert's good to go. Make sure you advertise a video - they're most effective after e-commerce experience. Use clickbait thumbnails - refer to how the page SoFlo adds text on top and bottom. Possibly something like "I can't believe this game is like real life" or something.
If you want to use your personal Facebook accounts, you can try advertising in Facebook groups. And by advertising, I don't mean promoting a game like most people would by posting "OHH LULZ PLOX PLAY DIZ GAEM IZ SO GUD" - NO. We don't want that. Instead of feeding new, potential players the issue of "BUY THIS NOW AND YOU WON'T REGRET IT!" and in our case, as Salem, "PLAY DIZ NOW AND YOU WON'T REGRET IT! GR8 GAEM!!" you should give them a reason to play the game. Entice them. Since your personal Facebook account could be at risk, feel free to purchase some that look authentic - sounds like an unethical thing, but that's how marketing is deep down.
Youtube sucks in terms of Salem's current state - and I'm not doing this to make the devs feel bad, I just wouldn't suggest it. Joke's on you, I actually wrote that sentence to get your attention and open your eyes to the pure potential of your game.
Contact your best players, most social butterflies, even yourself if you have to and STREAM, STREAM, STREAM and post VIDEOS! Youtube, Twitch, etc. - reward your players who advertise these things. Provide them special items that aren't so game-breaking, such as special-textured Drying Racks, red-coloured Jute Caps - things that wouldn't be game-breaking but enough to entice long-term players. If you want an example, refer to how the game "Trove" handles things. I'm not sure if they still do it but they used to have some sort of streamer reward system or something.
Advertising = Popularity = Business Growth = Thankful Players = More Profits
I have many other things to say but I'll try add more later on - I'm on my way to lift random things to Providence!